By Dr Irwin Lim on July 22, 2017

It might seem to be a strange thing to blog about. However, I’ve spent the 1st half of this weekend consolidating some thoughts about marketing. ...

By Dr Irwin Lim on July 17, 2016

We’ve made a lot of mistakes with branding and marketing over the years. Our name change from The Bone & Joint Clinic to BJC Health was in ...

By Dr Irwin Lim on May 25, 2016

This week, I've had a steady stream of doctor friends take photos of this cover page then email/sms/tweet me with it. I feature in an article in Best ...

By Dr Irwin Lim on May 18, 2016

Once a year, a group of health professionals in the rheumatology/ musculoskeletal disease arena get dressed up and compete in teams of 4 to win the ...

By Dr Irwin Lim on September 20, 2015

It was an uplifting day! We’ve been searching for a way to bring our entire team together, with the aim of helping the different groups working in ...

By Dr Irwin Lim on September 12, 2015

We started a search for extra space for our Parramatta clinic over 2 years ago. I asked then for some help in designing the rheumatology centre you’d ...

By Dr Irwin Lim on June 23, 2014

By Dr Irwin Lim, Rheumatologist On Saturday, 37 of our gang (clinic staff & loved ones) gathered at our Chatswood rooms to take part in our ...

By Dr Irwin Lim on January 3, 2014

By Dr Irwin Lim, Rheumatologist The family's spending New Year in Tokyo. One night, cold and hungry in Shibuya, we stumbled into this Sushi Train ...

By Dr Irwin Lim on December 25, 2013

Hope your celebrations end 2013 on a cheerful note & make way for a wonderful & exciting New Year. Be joyful, don't over-indulge and stay ...

By Dr Irwin Lim on December 2, 2013

Our Parramatta clinic By Dr Irwin Lim, Rheumatologist Effective space. This has been on my mind a lot recently. Our most established clinic is based ...