Who is my ideal arthritis patient?

By Dr Irwin Lim, Rheumatologist

I was recently completing a questionnaire and this question faced me.

Who is your ideal target customer?

Hmm.

We want to help everyone of course but it’s probably not a surprise to you, that some patients click with some doctors, and some doctors click with some patients.

I thought about this for a few minutes, in the context of the clinic I work in and the resources I use, and came up with:

• The patient who is motivated to get better, the person who is engaged in their own care.
• Ideally, someone who believes and understands that best care does involve input from a variety of different health professionals working together as a team.

I wonder what your thoughts may be about this?

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